process improvement

The next level is really about the skill set and the way those skills are actually implemented.

It’s about making sure that there is the right process in place and making sure that the people involved in that process have a functional knowledge of what’s required – and the ability then to deliver that.

You only know what questions to ask if you understand the process, and you only know the process if it’s been explained to you. But you’re often so busy with the next step that you may not have an opportunity to see how it all comes together. That’s why training and up-skilling people is so important. It gets them to the point where they understand the process enough to ask the right questions at the right time in order to get better outcomes.

TrinityP3’s Process Improvement services include:

  1. Training Workshops
  2. Process Optimisation
  3. Process Mapping
  4. Collaboration & Relationship Management
  5. Green Reduction
  6. Production Management

1. Training Workshops

Provide the appropriate level of industry specialist knowledge to manage the process efficiently

Do your staff have the right level of knowledge and experience to manage the increasingly complex disciplines within marketing communications? Is there opportunities for people to develop not just their knowledge but also their process management skills?

Marketing communications has many complex and technical functions being rapidly changed by the impact of technology. While suppliers are engaged to provide these services, the role of marketers in managing these processes more efficiently requires an understanding of the process and the optimum ways to manage this to deliver maximum value.

2. Process Optimisation

Develop the most time and cost effective process to deliver your marketing requirements

Do you have the right structure in place to drive efficiency and effectiveness? Or does your structure work counter to your objectives? Do you engage all stakeholders both internally and externally effectively? Are your processes aligned to the outcome required?

Process often develops organically within organisations based on individual preference and convenient practices leading to ineffective and dysfunctional processes. Taking a strategic, rather than a tactical approach to developing and optimising your marketing communications process will achieve a fully aligned end to end process, inclusive of all stakeholder requirements and delivering the desired objectives of the organisation more cost and time effectively.

3. Process Mapping

Map and review your current or proposed workflow processes against industry best practice

Is your end-to-end process clearly defined? Are you able to achieve maximum speed to market with minimum cost and without risk of failure in quality and process? Is there duplication and bottlenecks that reduce cost and time efficiency?

With increasingly complex marketing processes being managed across increasing complex organisational structures, a robust and rigorous process is essential for achieving maximum value and time and cost efficiency. Many marketers believe they have an established process only to find within their organisation each person has a very different understanding of the same process. This leads to costly delays, duplication of effort and waste. An essential step is to define the best current process so all stakeholders can align to it.

4. Collaboration & Relationship Management

Monitor and implement process improvements to foster collaborative environments

What problems or issues exist in your current structure and process and what impact are they having on your cost effectiveness and speed to market? Which are the more important issues to be addressed? What are the more frequent and annoying problems to be solved? And how?

Beyond simply measuring and being aware of the issues and problems that arise within relationships and work environments, there is a need to prioritise those that need immediate attention and those that have a lower priority before developing and implementing a solution, as often addressing one issue will solve another. Only once you have identified the problem, set priorities, developed and implemented action plans and continued to monitor the situation can you achieve constant improvement. This process requires discipline, determination and rigor.

5. Green Reduction

Undertake reduction strategies to reduce waste and environmental costs associated with your marketing

What is the current environmental impact of your marketing? What can be done to reduce the carbon footprint of your marketing activity? How do you monitor the results of environmental reduction process? Which stakeholders need to be engaged and what is the best way to engage them?

There is a new cost to business and that is the environmental cost as a consequence of all human activities. The first step is acknowledging the impact and measure the size. Then the next step is to set objectives for reduction and develop a management process to deliver the required reduction without impacting on marketing effectiveness. By focusing on the elimination of waste in all marketing processes, marketers will find they make their marketing activities more cost efficient and at the same time reduce their environmental impact.

5. Production Management

Improving production management processes to deliver greater transparency and accountability

Who is responsible for your production management? Print? Electronic? Digital? Who engages the third party specialist providers? And who manages their contracts? Is this arrangement delivering the right level of transparency and accountability to your organisation?

Marketing communications production is being managed by an increasingly diverse range of stakeholders, from marketers, to procurement, to agencies, brokers and other third parties. Ultimately the responsibility for the cost of the production sits with the budget-holder, usually the marketer. So it is important to ensure that while production may be managed by other parties, the process should deliver a high level of transparency and accountability.

For more information on any of these services, email people@trinityp3.com

Click here for a table of TrinityP3’s full range of services