FAQ
Where do you get your industry benchmarks?
TrinityP3 develop benchmarks from a number of sources. Firstly we are provided with a huge and unique amount of data through the work we do with our clients. While we do not specifically use this data, it does add to our pool of knowledge about the current rates and fees within any particular market. Secondly we obtain significant industry information through subscription to proprietary research, industry information sources, academic research and publicly available information. Finally each of our industry consultants have more than ten years experience in their particular fields and bring to the process the knowledge on how best to apply these benchmarks to the situation.
How do agencies feel about your involvement?
Obviously no one likes having a third party involved in their business, but the truth is that over time most agencies have come to acknowledge the role TrinityP3 fulfils. Our objective is to help our clients, advertisers and marketers, establish and build functional and sustainable relationships with their suppliers, aligned to delivering their marketing needs as cost and time effectively as possible. This is what we see as obtaining maximum marketing value. Once agencies understand we are not trying to simply reduce costs, they are open to our involvement.
How do you charge and what are your rates?
TrinityP3 does NOT charge a percentage of savings. We charge an upfront project fee based on developing the scope of the project with the client. This fee is based on the projected number of hours and resources we believe will be required. It is a fixed fee and subject to no change, in the scope of the project the fee is final. Therefore head hour and day rates are largely irrelevant. Occasionally we have been engaged on a head hour basis because the client was unable to exactly define the scope of the project. In these circumstances we will develop a remuneration model specific to the needs of the client.
Do you do work for agencies?
TrinityP3 is totally independent in our advice to our clients. Therefore we do not undertake any work or receive any remuneration from suppliers to our clients, including agencies, consultants, media and production suppliers. TrinityP3 does invest a significant amount of time in developing the industry with free advice and feedback to suppliers and by working with industry bodies to provide best practice advice.
How can you assure confidentitality?
TrinityP3 has a standard services agreement and contract that covers confidentiality, IP, conflicts of interest, professional indemnity and guarantees.
