So says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world's leading film directors here
So why do so many commercial film directors still insist on shooting on expensive and outdated film?
According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter.
To get this into some prospective, this is the equivalent amount CO2-e generated in the same period by over 380,000,000 average fuel-efficient cars. This is more than half the total number of cars on the road today!
Continue reading "Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!" »
One of the best films made on advertising is "Truth in Advertising" and available on DVD from Amazon.
In this satirical take on the advertising process, the agency and client personnel say what they are thinking. If you have not seen it, it is well worth taking the time.
But when we have played this video to an audience of advertising agency people and marketers, the agency people cringe and their clients laugh. Why?
Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and such — collectively, the level of service. For example, it may specify the levels of availability, serviceability, performance, operation, or other attributes of the service.
SLAs were first introduced in the 1980s in the telecommunications industry, but are now wide spread throughout business. But in our experience, traditional SLA formats are not relevant in advertising and marketing, where the level of service delivery is directly influenced and impacted by the behaviour and actions of the buyer.
In these circumstances, we recommend an engagement agreement, defining requirements of both parties.
On July 1 this year we announced the change in name of the company I started eight and a half years ago from P3 to TrinityP3. The reaction and comments have been incredibly positive, but the number one question is "why?" Why did we feel compelled to change the brand name that we had spent eight years in time, effort and money developing?
The pragmatic answer is, "To avoid the confusion with our competitors in Asia who have a very similar name to ours".
The more significant answer is "Why not?"
P3 has developed significantly since its inception and grown in size, from a one person operation to now more than sixteen industry consultants in Australia and New Zealand and now five people in Asia.
For all those production companies and agency creative people who still insist on shooting 35 mm film or 16 mm film instead of high definition digital video, this latest posting on YouTube from AH Films puts another nail in your coffin.
Holding on to out-dated practices long after the rest of the industry moves on is not innovative, is not leading edge and is not creative.
As the station bosses worried themselves, then the show into an early grave, there is some good news.
Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series.
This national audience was very attractive to any would be advertiser wishing to promote their goods and services during the show.
Unfortunately as the shows popularly waned so did the advertisers enthusiasm.
As the ratings tumbled so did Big Brothers massive carbon footprint.
He finally got his marching orders when during it's lowest ratings period it could only claim responsibility for just over half a tonne of carbon for each 30 second spot.
So having failed to attract the necessary number of carbon eating plasma watching consumers he was finally laid to rest.
Look on the bright side, the show was so boring that the carbon emissions were reduced by over a tonne!
Let's just hope that all those viewers turned their TV's off and had a game of cards under their energy saving light bulbs.
1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon emitting paper is the quickest way to reduce your footprint. Do not be misled by the carbon neutral label. Ask about the energy source.
Continue reading "The carbon impact of printing. A simple guide" »
The lack of comment from the IT industry on the new Carbon Age has been suspicious in it's absence. And for good reason.
Those good people at Carbon Trust in the UK have just announced a new programme to help companies understand the energy use within data centres.
You can read the release for yourself below but it is interesting to note that the 2% of world wide energy consumption that is being used to power the IT industry is equivalent to aviation industry.
So if you are a lover of carbon offsetting your interstate flights you may want to start considering planting a couple of trees after you have read this blog.
Continue reading "IT industry's carbon footprint equal to aviation's" »
Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions.
In the UK they have had a government who recognized the issue of climate change earlier and therefore legislated to force behavioral change.
While not way ahead of Australia, one of the things that I noticed, and liked, was the growing skepticism towards the carbon neutral claim.
The focus is now on standards for product labeling of emissions.
Consumers can make a choice not only on price and quality but also the amount of emissions the product produces.
Continue reading " Carbon emission reduction NOT Carbon neutral" »
